Back to business picture of service station pasty

Back to business

Things you never thought you’d say out loud… 

I miss sitting in service station car parks, eating pasties and drinking (bad) coffee. 

I really do. 

Getting out there, all over the country, to meet and spend time with customers used to be one of the highlights of my job. Yes, it often meant spending too long on the overcrowded highways of this green and pleasant land, but, if I’m honest, when it comes to building relationships I’m a great believer in doing things in real life. Call me old fashioned if you like. 

During the height of the pandemic, there was a period there when you couldn’t open a newspaper, turn on the TV or refresh your phone without someone mentioning the ‘New Normal’. This state of affairs, that came along with Covid, meant that (to a greater or lesser extent) we all got used to doing things at arm’s length. Wearing masks, standing behind floor markings and attending online meetings soon became run-of-the-mill. Thankfully, these measures did their job and the moment of crisis seems to have passed. 

Say hello!

So, I’ve got a question for you. Now that we have dropped most of the precautions we were taking back then, can we try to get beyond having meetings via laptops in our pyjamas? You see, for me, a business like Pure Transfer is all about relationships; which means we’re keen to get out there and say hello – now that we’re allowed to!

Getting back on track

The thing is, it’s never easy to reignite a relationship with someone you haven’t seen in a while. We’ve all had those moments with old mates from school, when you bump into them, after you haven’t seen each other in years. You know what I’m talking about. You’re standing in the carpark at B&Q having a painfully stilted conversation, with lots of forced smiling, nodding and saying ‘Good, that’s good to hear.’ 

It’s just awkward. 

That said, I’m a great believer in pushing through the pain. Getting on with it and trying to re-establish contact, beyond the constantly glitching technology of the Zoom meeting, seems like a goal worth pursuing. 

IRL

So, what do you think? Are you ready to see your business contacts face to face (in real life (IRL) again) or do you prefer the ease of a virtual meeting? For me, if you’re selling something you really can’t beat being with the client, showing them a sample, letting them handle it, having a cup of tea and a chat. You simply can’t mimic that online. Trust me, I’ve tried. 

How have you found getting back to business? Do you find your contacts are keen to emerge from their Covid bunkers or have the last couple of years changed things forever? I hope not, because I simply can’t wait to get back to getting in my car and meeting with people, even if that means spending too long in grotty service stations, covered in pasty crumbs, scalding myself with subpar coffee. 

It’s funny the things you miss, isn’t it?

Cheers all, Murph

Paul Murphy. Founder, puretransfer.com 

Awesome Passionate People

Awesome, Passionate People

I don’t know about you, but I’m a little bit bored. 

OK. I know what you’re thinking, a man with a passion for gaskets becomes bored – hardly the news story of the decade, is it?

Don’t worry, I’m not bored with gaskets. Or hoses. Or any of the multitude of high purity bits of kit we proudly stock here at Pure Transfer. 

Not even close. 

What I’m bored with is celebrating the wrong people. 

I believe that, as a society, we keep putting the least interesting folk from amongst our number onto pedestals – to act as examples for everyone else. I’m fed up with listening to the ins and outs of the lives of people who seem to be famous for no good reason! 

  • X said something nasty about Y on Twitter. Oh dear. 
  • Z has a new haircut. Really? How fascinating. 
  • P has ‘opened up’ about their ‘difficult’ gap year delivering pizza. Wake me up if I nod off. 

Why is it that we’re obsessed with this day to day dullness?

Personally, I think it’s time for some new role-models. I want to start celebrating people who live driven, dynamic and different lives away from the glare of the paparazzi’s lens. I’m talking about awesome, passionate people and they’re absolutely fascinating. 

These are the people who decided to go their own way. What drives them is a desire to be the best version of themselves. Some saw a problem and wanted to fix it. Others have always been fascinated by a subject, so decided to take their knowledge as far as possible. More still, simply refuse to be bound by conventions and ‘the way things have always been done’. These aren’t fame-hungry people, they’re interested in achieving something tangible in their own quiet way. 

It’s time to shine a spotlight on the work done by these awesome, passionate people. So, over the following months, I’d like to introduce you to some amazing individuals who’ve come into my life and inspired me. 

Watch this space. We promise you won’t be bored. 

paul murph sign off

Paul Murphy. Founder, puretransfer.com 

PS: If you know an awesome, passionate person – someone who is following their own path and making a difference – let me know. Perhaps I’ll be able to feature them here. [email protected]

Pure transfer mission statement

Mission statement

Life’s too short to be a miserable $%@!

As far as I’m concerned, happiness in our lives, in our work and in our families is just too important not to feel strongly about it. I’m determined to enjoy every minute of every day.

So, what does all this have to do with Pure Transfer? How does this fit into the world of high purity hoses and gaskets?

Passion. That’s the connection.

I believe that the key to happiness is to find your passions and pursue them, doggedly.
Back when I started Pure Transfer, I did it with passion. I don’t believe in doing anything by halves. I refuse to settle for second best. I understand the world of high purity components, hoses and gaskets, might not sound glamourous to the uninitiated, but that doesn’t stop them being vital to pharmaceutical & biotech manufacturing facilities. I was single minded in my belief that Pure Transfer should provide unsurpassed expertise and support to customers in this important field.

Our job was to be the best.

Why?

I’m determined that the hours I must spend away from my loved ones will always count for something positive. Time is precious, so in every moment I spend piloting Pure Transfer, I’m committed to doing the best job I can.

Pure Transfer’s philosophy is all about excellence; something our customers recognise.

As the business has expanded, my passion has grown with it. These days, I’m proud to say that I have a mission. My goal isn’t world peace or teaching everyone to sing in harmony, yet it’s equally noble.
My mission, here at Pure Transfer, is to ‘Rid the world of over-compressed gaskets & to improve the working life of high purity hoses’.

OK, it might not sound like much, but success would mean dramatically reducing the ‘downtime’ caused by failing components – one of the top priorities of every manufacturing facility on the planet!
We’ll get there, believe me. Just watch this space…”

Necessity is the Mother of Invention…

Necessity is the Mother of Invention…

I’m not going to lie to you. There are some areas in which Pure Transfer really can’t compete. 

Don’t worry, I’m not talking about things that negatively affect our customer base. Oh no, in terms of the quality of our components, our dedication to servicing our clients’ needs and our in-depth know-how regarding the high purity field, we do just fine! 

I’m no Elon Musk when it comes to marketing

What I’m talking about is another area completely. In short, when it comes to our marketing budget, we don’t have as deep pockets as some others. It won’t surprise you to discover that I’m no Elon Musk. My desire to inform the world about the dangers of overtightening gaskets has not made me a billionaire – just. So, when it comes to sharing the news on what Pure Transfer does, we’re not in a position where we can simply throw endless money at marketing. 

When others zig, we zag

The truth is, as far as I’m concerned, this is a good thing. A very good thing indeed. This potential limitation has made us reassess how we communicate. We took some time to examine how others marketed what they do and decided that we should take another route. 

The voice

So, in a sector that can sound stuffy, we decided to focus our resources on developing an approachable ‘voice’ for Pure Transfer. We don’t blind the reader with jargon nor do we use our expertise to distance ourselves from customers. Instead, we approach all communications with a friendly and informative voice. Our marketing is designed to tell everyone that we’re human, we understand and we’re dedicated to using our know-how to help them in any way we can. 

From the beginning we established something important, at Pure Transfer we take our work VERY seriously, but we don’t take OURSELVES seriously at all. It’s an important distinction to make. When it comes to the content we put out on social media (and every other platform), we like to have a laugh and a joke; because life’s too short not to. This approach has been vital in creating a community of people who connect with and identify as followers of Pure Transfer. We like to think of ourselves as regular providers of a little bit of light relief in social feeds during a work day that might otherwise be hard going. We don’t have the resources to constantly bombard everyone with content every five minutes – that’s why, when we do, we make sure it’s memorable and distinctive. 

We like to be different.

For example, nobody expected us to commission a series of hilarious cartoons about the lives of the high purity gaskets we stock. If you were going to write a book on how to market a high purity component business, creating our series Gasket Life (and related merchandise) wouldn’t be part of your first chapter. But that’s exactly what we did. 

Why? 

Because it was fun, it was memorable and it was something nobody else was doing. We could have spent the same amount of money, or more, on drone shots of our factory and soft focus footage of me going on (and on) about how respectable we are. It would have looked nice, but it would have put anyone watching it to sleep. I’m pretty sure that nobody slept the first time they saw a water droplet on a skateboard being chased down a pipe by a lump of dirt in our first Gasket Life animation. We’re proud of that. 

Nobody expected us to put out a quarterly ‘Gasket Gazette’ that includes a ‘Lycra Interlude’ where I get to chat about wearing Spandex while drinking coffee, eating cake and (occasionally) riding my bike. The same publication has included in depth features on making tea, snowball fights and how to end a Zoom call. Really, it has. 

Again and again, we’ve shown that it doesn’t take vast amounts of budget to make memorable content. Far from it. All that’s required is a little imagination and the desire to take the untrodden path. Trust us, there’s a lot more space to do your own thing on that less crowded route.  

The future

What’ll we be doing next with Pure Transfer’s marketing? I’ve no idea. There is no masterplan. Instead there’s a constant desire to innovate and have a laugh while we’re at it. 

Whatever we do, we can promise you this, it won’t be boring! 

Paul Murphy. 

Founder, puretransfer.com

Face the music - sharing over a cuppa

Facing the Music

Lately, I’ve been pondering what’s going on in the world. 

There’s no denying that things are challenging right now. I’m not about to go into detail on what’s been happening (both nationally and internationally) to make this a stressful time for everyone. You can find that information, in great detail, on pretty much every media platform going. In fact, this deluge of information is probably part of the problem. 

I’d love to tell you that I’ve come up with a solution to it all. To be honest, I’d love to hear that ANYONE has a solution to it all. What I can tell you is how we, here at Pure Transfer, are approaching this, slightly scary, new world. We’re doing what we always do, in a very British way, by keeping calm and carrying on. We’re focusing on what we do best – providing top quality components to the high purity sector. That’s not going to change, not now, not ever. We’re continuing to supply those components with the type of customer service that takes your breath away (a good thing). 

We’ve always said that our customers’ problems are our problems until we solve them. We stand by that. While we can’t solve the issues of an international cost of living and energy crisis, we can still ensure that our customers’ high purity issues will be sorted by our team with its unrivalled levels of know-how. 

On this World Mental Health Day, especially during times like these, it’s important to reflect on how those around us are doing. It’s also important to monitor our own progress and ensure a healthy work life balance. Mental health is so important and it’s time we all take it seriously. That’s why, during tough times, we need to keep in touch with each other and be there for one another. 

As we head into what is, undoubtedly, going to be a tricky winter for many, I invite you all to keep in touch with the Pure Transfer team. If there’s anything we can do to help, we’ll do it. We’re always happy to share a cuppa, a listening ear or some content that’ll (hopefully) make you smile. 

If we face the music together, the result will be better for everyone. So, get your dancing shoes on…

paul murph sign off

Paul Murphy. Founder, puretransfer.com